In 2023 I got the opportunity to work on the direction and creative rollout for Smiley’s “I Did What I Did” project.

My role for this project included art direction, creative direction, styling Smiley for the shoot, type design & layout, creating Smiley’s new logo, and designing various merch items including t-shirts.

Clients: Smiley, Octobers Very Own, Universal Music Canada

All work done by HICU Studios (Myself, Borna Shayegan, Adrian Colopisis, Jamie Sekhon)
Photography by Adrian Colopisis