In 2023 I got the opportunity to work on the direction and creative rollout for Smiley’s “I Did What I Did” project.
My role for this project included art direction, creative direction, styling Smiley for the shoot, type design & layout, creating Smiley’s new logo, and designing various merch items including t-shirts.
Clients: Smiley, Octobers Very Own, Universal Music Canada
All work done by HICU Studios (Myself, Borna Shayegan, Adrian Colopisis, Jamie Sekhon)
Photography by Adrian Colopisis
My role for this project included art direction, creative direction, styling Smiley for the shoot, type design & layout, creating Smiley’s new logo, and designing various merch items including t-shirts.
Clients: Smiley, Octobers Very Own, Universal Music Canada
All work done by HICU Studios (Myself, Borna Shayegan, Adrian Colopisis, Jamie Sekhon)
Photography by Adrian Colopisis






