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©2025 Evan Lidder
Anomaly is my own creative project and brand. I use Anomaly as a playground to express my creativity and ideas while also learning how to run a business from front to back.

Within this experiment I strive to maintain a strong direction and design language across the entire brand. I collaborate with clothing manufacturers, wholesalers, and printers to source materials, produce apparel, and ideate future offerings. I assemble and direct teams of photographers, videographers, models, and stylists to produce creative campaigns to accompany product releases.